Yes, although the exempt person is not subject to all the obligations of an authorised electricity retailer, and the exempt customer will not receive the same protections as it would if it were purchasing from an authorised retailer the Embedded Network Operator still need to comply with the Australian Energy Regulator (AER) Exempt Selling Guidelines.

The AER introduces the guidelines and relevant conditions to facilitate choice of retailers to consumers inside embedded networks and to introduce protection conditions similar to those applicable to authorised electricity retailers.

You can view the guidelines and applicable conditions here.